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Month: August 2013


Steps in marketing research processFollowing image depicts the steps in a marketing research process.Image credits © Prof. Mudit Katyani.The twelve stages or steps in a marketing research process are:Problem identification,Problem definition,Research design,Determining data needs,Determining data sources,Sampling design,Designing questionnaire,Field staff selection,Collection Read more…


Difference Between Market Research vs Marketing ResearchFollowing image shows five important points of comparison used to find out the difference between Market Research vs Marketing Research (MR).Image credits © Prof. Mudit Katyani.Distinguish between market research and marketing research is based Read more…


Is marketing research scientific or not?Marketing research is not a pure science like physics and chemistry. It is a social science. It uses scientific methods for solving marketing problems. It uses an observational and experimental method for collecting data. These Read more…


Organizational Structure of Advertising AgencyAdvertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow.When an advertising agency decides to establish its organizational structure, it must ask itself important questions like:What is the suitability Read more…


Disable Primary, Social and Promotions Tabs in GmailRecently, it came to my notice that the interface of my Gmail account has changed a bit. Earlier, I enjoyed the simplicity of accessing my emails by just logging in and quickly reading Read more…


Client agency relationship in advertisingThe client-agency relationship starts when a client appoints an advertising agency for making his ad. It continues till the ad agency provides satisfactory services to him. Such a relation should always be cordial. There should be Read more…


Functions of advertising agencyAdvertising agency is an independent service-rendering organization. It delivers various services and performs many functions for its clients, who are advertisers. It is mainly involved in activities like planning, preparing and placing of ads in media. It Read more…